Homeowners did not know what a job should cost. Contractors were tired of vague leads.
IA Remodeling wanted to connect homeowners with vetted local contractors. The old way, a long quote form, scared people off before they started and still left contractors guessing about the job.
The goal was simple to say and hard to build: let a homeowner describe the project in plain words, give them a useful first answer, and send a clear, scoped lead to the right contractor.

