Case study · WordPress

Dental Scotland

One site for a group of dental clinics across Glasgow, Stirling and Falkirk, where every patient reaches the right clinic.

Visit dentalscotland.com
Client
Group of dental clinics
Location
Scotland, UK
Services
Website
Built with
WordPress, Elementor
Dental Scotland homepage, full page
01 · The brief

Several clinics, many treatments, one front door.

Dental Scotland runs NHS and private clinics in several towns, offering everything from check-ups to Invisalign, bonding and implants.

The brief was one site that presents the group well, gives each clinic and treatment its own page, and sends every booking enquiry to the clinic that should handle it.

02 · What we built

Built around locations and treatments.

  1. A site for the whole group

    One brand and one place to start, with the group story, partners and membership plan.

  2. Clinic, team and treatment pages

    Each location and treatment has its own page, so patients find the service near them.

  3. Enquiries routed per clinic

    Booking requests go straight to the right clinic instead of a shared inbox.

03 · Booking enquiries

The right clinic, first time.

  1. Step 1

    Patient picks a treatment

    From the treatment pages or the home page.

  2. Step 2

    Chooses a clinic

    The location that suits them best.

  3. Step 3

    Sends an enquiry

    A short form with the details that matter.

  4. Step 4

    Clinic receives it

    Routed to that clinic, ready for a reply.

04 · The result
  • Clearer for patients

    Treatments and locations are easy to compare before booking.

  • No manual forwarding

    Each clinic gets its own enquiries directly.

  • Room to grow

    New clinics and treatments are added as new pages.

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